How To Find Trending Etsy Products in 2024

Last updated: 12/01/2024 Written by: Ruby Layram

Understanding Etsy trends is a great way to find products that will sell with very little marketing or promotion. As a result, Etsy store owners are always looking for new ways to find trending searches and beat their competitors.

In this guide, we will reveal 10 ways to find trending products that you could sell on Etsy in 2024. This includes using Etsy trend tools, analyzing search behaviour, and using social media.

To find the best ways to spot Etsy trends, our team started their own Etsy store and went through a process of trial and error. The information below is based on our experience as well as the experiences of other successful Etsy sellers.

So, why should you trust that we know how to find trending product ideas to sell on Etsy?

Our team tried and tested the methods that we will be discussing below using our own trial Etsy store. We also spent several hours researching the methods of successful Etsy sellers to make sure that our findings matched up with what works.

Also read: The best digital products to sell on Etsy in 2024

Trending products on Etsy are items that are experiencing a surge in popularity and consumer interest within a certain timeframe. These products often capture the attention of a significant number of buyers and generate high levels of demand within the Etsy marketplace.

Trending products on Etsy stand out from regular products due to their rapid rise in popularity. They often embody unique or innovative design elements, reflect current societal or cultural influences, or seamlessly align with seasonal trends. In contrast, regular products may have consistent but relatively stable sales without experiencing sudden spikes in demand.

Etsy employs a multifaceted approach to identify and rank trending products. This includes analyzing various metrics such as the rate of change in sales for a particular item, the frequency of searches and views, and the velocity of interactions with the product listing.

Additionally, Etsy's SEO algorithm takes into account factors like customer engagement, positive reviews, and overall seller performance to determine which products are trending within their platform.

By carefully curating and promoting trending products, Etsy aims to provide its users with a diverse and dynamic shopping experience while enabling sellers to capitalize on emerging consumer preferences and market trends.

Check out Etsy’s Marketplace insights and trending products for 2024

Understanding Etsy trends can be a game-changer for Etsy store owners. By keeping a pulse on what’s trending on Etsy, entrepreneurs can gain valuable insights into their customer’s needs and preferences.

This understanding allows sellers to tailor their product offerings to align with popular demand, thus increasing the likelihood of customer engagement and sales.

Here is an overview of why understanding Etsy trends can be beneficial to shop owners.

Meeting Customer Needs

One of the most significant advantages of understanding Etsy trends is the ability to comprehend and cater to customer needs effectively.

By recognizing what products are currently in fashion, sellers can adjust their inventory and develop new offerings that resonate with their target audience.

This proactive approach not only showcases an understanding of customer preferences but also fosters a stronger connection with the customer base, ultimately leading to increased sales and customer satisfaction.

Minimizing Marketing Efforts

Keeping on top of Etsy trends can significantly streamline marketing efforts. Instead of employing a scattergun approach to marketing, businesses can focus their efforts on promoting products that are currently trending.

This targeted strategy minimizes wasted resources and maximizes the impact of marketing campaigns, leading to a higher return on investment.

Increasing Sales

Aligning product offerings with Etsy trends can directly impact sales performance. Trending products often enjoy higher visibility and demand, presenting sellers with an opportunity to capitalize on consumer interest.

By leveraging popular trends, businesses can attract more potential customers, drive sales, and gain a competitive edge in the market.

We spent time researching and testing different methods to find the best ways to find Etsy trending products in 2024. Below are our top 10 options that are low-cost and suitable for beginners.

1. Use the Etsy Search Bar

One of the simplest ways to identify trending products on Etsy is by using the platform's search bar. Enter generic terms related to your niche and analyze the top results to gauge product popularity.

The search bar uses the Etsy algorithm to understand what buyers are searching for and make suggestions based on this data. The feature was created to make the platform easier to navigate but is also a great way to know what people are looking for on the platform.

2. Look at Etsy Editor’s Picks

Etsy Editor’s Picks provides curated selections of unique and trending products. By exploring these picks, you can gain valuable insights into emerging trends and popular items.

You can find the editor’s picks by scrolling down on the Etsy marketplace homepage. Sometimes, there will be multiple Editor’s picks sections to reflect seasonal trends as well as more generic trends. These products are hand-picked by the Etsy team so provide a good insight into what the platform is looking for.

3. Use Etsy Trending Now

The ‘Trending Now’ section on Etsy showcases products that are currently gaining traction. Regularly browsing this section can provide valuable information on up-and-coming trends.

This section is particularly helpful for existing sellers who want to add new products to their stores. The trending now feature changes regularly to reflect current trends and is a great source of inspiration.

4. Use Social Media Hashtags

Social media platforms like Instagram and TikTok can be goldmines for trending product discovery. Explore popular hashtags related to your niche to identify products that are generating buzz.

Some examples of good TikTok hashtags include #smallbusiness, #trending, #tiktokfinds. Under these hashtags, you will find a selection of videos that showcase trending products.

5. Look at What Top Sellers Are Selling

Analyzing the offerings of top sellers in your niche can offer valuable insights into what products are resonating with buyers.

You can find top sellers in the top sellers section of the Etsy homepage. Alternatively, it is possible to see how many sales a store has made, which is a good indication as to whether or not they are successful.

This is a brilliant tool for beginners who are searching for inspiration before they set up an Etsy shop. If a seller is successful, it must mean that a lot of people are buying the products that they sell.

6. eRank Etsy Keyword Tool

eRank is an Etsy keyword research tool that provides valuable data and analysis. The tool is completely free to use and is rated highly amongst the Etsy community.

The tool can provide information about buyer behaviour, keyword trends, and competitor analysis. Sellers can then use this to guide their decision-making and ensure that their strategy is in line with the current market.

7. Etsy Hunt Keyword Tool

EtsyHunt is another free keyword research tool that provides insight into the top Etsy sellers, trending products, trending searches, and popular tags.

This tool is very beneficial for Etsy sellers and comes at no extra cost to you. Etsy Hunt was our favourite research tool because it offers insight into various factors that effect trends.

8. InsightFactory

Another great tool that we found during our research was InsightFactory. The tool promises to help users increase their sales by developing a data-driven strategy.

Utilize InsightFactory to access advanced market analytics and trend forecasting for Etsy. This powerful tool can help identify rising product categories and consumer preferences.

Unlike the other tools that we found, InsightFactory isn’t free. Therefore, this is more suitable for experienced Etsy sellers who want to grow their business.

9. Google Trends

Google Trends offers a wealth of data on search behavior. The platform is a Google product that can be used to understand what people are searching for on the web.

Google Trends is free to use and provides accurate data. Although this tool doesn’t specialize in Etsy trends, a lot of Google search trends transpire to Etsy. If consumers are searching for a product on one platform, there is a high chance that they will also be searching for it on another.

10. Pinterest Trends

Pinterest is used by Etsy sellers to promote their products and drive traffic to their stores. Therefore, Pinterest is a great place to look for Etsy product inspiration.

Take a look at boards and popular pins to see what kind of products consumers are resonating with. Pinterest has an explore feature that suggests pins based on their popularity and relevance.

Conclusion

Knowing how to find trending products on Etsy is a great way to improve your Etsy business and increase sales. Here, we have revealed 10 low-cost ways to find Etsy products that you could sell in 2024.

For the most effective strategy, we recommend using multiple tools at the same time. This will provide you with a lot of valuable data that can be used to guide your decisions.

Success on Etsy comes down to more than just knowing what to sell. You also need to focus on the quality of your products, build a relationship with your customers, price your products competitively, and offer excellent service.

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