What Is A UGC Creator? UGC Content Creation Explained

UGC content creation is a buzzword that has been floating around the social media space since 2021. UGC stands for User Generated Content and refers to any content that is created authentically by customers to showcase a brand or product. Many social media users claim that UGC is the next big thing in social media marketing with a rising number of people using UGC creation to make social media their full-time job. So, what is a UGC creator and can you really make good money with this social media side hustle?

What is a UGC Creator?

A UGC creator is a type of content creator who creates content that is posted by brands as part of a wider social media marketing campaign. UGC creators are not professional or mainstream media producers, but ordinary people with a passion for creating and sharing their work. UGC creators make content that is authentic and can be used by brands to showcase their products in a relatable way.

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UGC creators often work on social media platforms, with TikTok, Instagram, and YouTube being the most popular platforms for UGC creators to make money in 2024. However, UGC content can also be created for online forums, website comments sections and video game servers. Most successful UGC creators will create content for a variety of platforms to help brands to increase their reach.

The term ‘UGC creator’ first took off on TikTok when it was revealed that UGC content is a very profitable way to make money online. Brands have been using UGC creators for years but the remote side hustle has gained significant popularity ever since TikTok UGC creators revealed the true earning potential of UGC in 2024.

The most appealing aspect of UGC creation is that you do not have to have a huge social media following to start. This is because UGC content is posted to the brand’s social media account rather than your own. The whole point of UGC is that the content is authentic which means that brands look for everyday creators that can use their phones to create relatable and realistic content.

UGC creators make content such as reviews, unboxing videos, tutorials, and hauls. This content is appealing to viewers and doesn't come across as overly promotional. As a result, brands can use UGC to attract the interest of consumers in a natural and unbiased way, giving the illusion of choice.

What is a UGC creator on TikTok?

TikTok UGC creators make video content to promote products or services. Popular types of TikTok UGC include authentic review videos, hauls, and first-look videos. Successful TikTok UGC creators are able to fully demonstrate a product in the space of 60 seconds or less.

TikTok is the most popular platform for UGC creators because the algorithm makes it possible for all content to be viewed by millions. It is the easiest platform for new creators to build an audience quickly.

Also read: How to make money on TikTok

What is a UGC creator on Instagram?

UGC creators on Instagram create images and reels that showcase products to a brand’s audience. Most Instagram creators have a talent for photography and are able to create aesthetically pleasing content that encourages users to purchase the products that they promote.

Instagram focuses primarily on aesthetics rather than entertainment, unlike TikTok, which could make it a more difficult platform for beginner UGC creators. This is because creating high-quality Instagram images involves purchasing professional equipment.

Also read: How to make money on Instagram

What is a UGC creator on YouTube?

YouTube UGC creators create chatty video content, showcasing products in detail. The most common types of YouTube UGC are daily vlogs that briefly feature products, morning routines or hauls. YouTube creators are amongst the highest-paid UGC creators because YouTube content can appear in Google searches which makes it a powerful promotional tool for brands.

Also read: How to make money on YouTube without showing your face

What is a UGC creator on Pinterest?

Pinterest UGC creators post aesthetically pleasing images of products. Pinterest content focusses either on aesthetics or solutions. Many UGC Pinterest creators post videos that explain how products can be used to solve everyday problems. Pinterest is a good platform for beauty, fashion or home decor UGC creators.

Also read: How to make money with Pinterest affiliate marketing

How do you become a UGC creator?

UGC creation as a job is still very new. Therefore, it is very possible to become a UGC creator with little social media experience or content creation skills. The best way to start a UGC creator side hustle is to post content on various social media platforms every day. It is also a good idea to make a portfolio of your work that you can provide to brands who may be interested i your services. Over time, you will be able to reach out to brands for paid opportunities.

Also read: Best affiliate programs for beginners

To become a successful UGC creator, you need to understand how to create engaging, promotional content that appears authentic and natural. A good idea is to study other UGC creators to learn what works and what doesn’t. Also, brush up on your knowledge of marketing practices and content creation so that you can create effective content that actually works.

You do not need to have a huge following to become a successful UGC creator but it helps to be able to show brands that you understand how to create content that will appeal to social media users. A good way to do this is to demonstrate high engagement rates, which refers to the percentage of viewers who take action after seeing your posts. This will increase your chances of landing paid partnerships with brands that want to increase their sales.

The best way to become a UGC creator is to start posting content on your social media and reach out to brands directly. However, it is also possible to find work on freelance platforms or by signing up with a content creation agency. These agencies connect creators with brands and charge a small fee for doing so.

How Much Do UGC Creators Make in the UK?

UGC is set to be the next big thing in social media marketing. As a result, the potential earnings for talented UGC creators are very high. The average beginner UGC creator makes around £100 per video in the UK. However, the exact amount of money that you could make as a UGC creator will vary depending on the social media platform that you use and the type of content that you create.

Here is a breakdown of the earnings that you could expect to make as a UGC creator in 2024:

TikTok UGC creator

TikTok is one of the most popular platforms for UGC creators. Creators on the app can earn anything between £100 and £5000 per brand video, according to several sources across the web. Higher rates are charged by more experienced creators or for content that takes more time to create.

Instagram UGC creator

Instagram UGC creators earn between £50 and £5000 per brand partnership. £50 is the amount charged for simple story mentions and higher rates are charged for feed posts, reels, and story videos.

YouTube UGC creator

YouTube is the highest-paying platform for UGC creators who can earn up to £10,000 per video on the platform. This is because YouTube videos are more time-consuming to create and also offer more value to brands because they can appear in Google search results.

Facebook UGC creator

Facebook was once the world’s largest social media platform but has since handed the crown over to Instagram. Never the less, UGC creators can still make good money on Facebook with most UGC creators charging between £50 and £2000 per post on the platform.

Pinterest UGC Creator

Pinterest UGC creators charge between £50 and £2000 per post. Although Pinterest is a great way to build an audience quickly, the platform is not as popular as TikTok or Instagram which means that the potential audience for brands is smaller.

Also read: What is a nano-influencer?

What Is a UGC Creator? - Conclusion

A UGC creator is a person who creates authentic content for brands on social media. The purpose of the content is to increase brand traffic and encourage consumers to purchase the products that are promoted. UGC creators are not huge media organizations or celebrities. Instead, UGC creators are everyday people who understand how to create engaging social media content. The content that is made by UGC creators is posted directly to the brand’s social media pages, instead of on the creators. Anyone can start a UGC creation side hustle and start making money for the content that they create. When done well, UGC creators can make up to £10,000 per post in 2024.

FAQs

Yes, UGC creators can make up to £10,000 per YouTube video and up to £5000 per TikTok video in the UK. UGC is a very lucrative side hustle idea that could easily replace your full-time income. UGC creators make money through paid brand campaigns and affiliate links.
Beocming a UGC creator in 2023 is not hard because it is still a very new type of social media marketing so competition is low. To become a UGC creator, post consistantly and focus on increasing your content engagement.
UGC creators do not share their paid content with their own audience. Instead, UGC content is shared on the brands page as part of a wider social media marketing campaign. UGC creators are like models for brand commercials.
No, you do not need followers to be a UGC creator. This is because the content that you create will be posted on brands’ social media pages instead of on your own. However, it does help to have an active social media profile that you can use to showcase your talents.

What Is A UGC Creator? UGC Content Creation Explained