Is UGC Worth It in 2024?

Last updated: 24/03/2024 Written by: Ruby Layram

UGC is said to be one of the most lucrative side hustle opportunities in 2024. However, there is mixed opinions about the profitability of starting a UGC creation business online. While some creators claim that UGC is the ticket to earning six-figures as a content creator, others have had less flashy experiences.

Here, we take a look at the truth behind UGC and whether there is actually any money to be made in the social media side hustle. So, is UGC worth it?

Is UGC Worth it? - The Rundown

UGC, or User Generated Content, is a type of social media marketing content that has caused a buzz among creators. This is due to the fact that there is a LOT of money to be made from UGC creation in 2024 which provides a great opportunity for talented creators to earn from their skills.

However, like most remote side hustles, the earnings potential will vary from creator to creator. For those who manage to earn thousands per partnership, UGC creation is definitely worth it. However, for those who fail to land any well-paid jobs, it may be worth considering other passive side hustle ideas in 2024.

Becoming a UGC creator is worth it if you have spare time that you can dedicate to perfecting your content creation skills and pitching to potential clients. If you are able to fully commit to this side hustle, UGC creation can be very lucrative and is one of the best ways to make money from your phone. Most successful UGC creators work a minimum of 15 hours per week creating content and communicating with clients.

If you are not able to dedicate enough time to UGC creation, you may struggle to see any success. Becoming a UGC creator is not a passive way to make money. Most creators spend hours learning different skills and techniques that can be used to create market-leading UGC. In fact, some creators even work full-time to deliver the best content for brands.

Why is UGC beneficial to brands?

The best way to determine whether or not a side hustle is worth it is to take a look at demand. Luckily, there is a large demand for UGC in 2024. This is because UGC is very beneficial to brands and can be a strong addition o any social media marketing campaign.

The reason that UGC is beneficial to brands is that the content increases trust and authenticity. When an audience sees a product being used or tested in real life, they feel reassured that it is legit. UGC, or User-Generated Content, has become a powerful tool for brands in today's digital landscape. It allows brands to engage with their audience on a deeper level and build a community of loyal customers.

By showcasing real people using and enjoying the brand, it creates a more relatable and genuine brand image. Additionally, UGC sparks organic conversations and interactions, generating a sense of community around the brand. This, in turn, leads to increased brand awareness, social media reach, and ultimately, higher conversion rates. When harnessed effectively, UGC can transform brands into influential players in their respective markets.

Do UGC Creators Make Money?

Yes, UGC creators get paid by brands for the content that they create. In fact, earnings of up to £5000 per partnership have been reported by some creators on Quora in the UK. UGC is a good way to make money on social media in 2024. Creators are usually paid on a per-project basis for example, they may agree to create 3 TikTok videos for a set price.

Other creators may prefer to charge an hourly rate. The average hourly rate that is charged by a UGC creator in the UK is £30. This equates to £4800 per month if you work 40 hours per week. Therefore, UGC creation is one of the highest-paying jobs for talented social media creators.

What type of UGC earns the most in 2024?

YouTube is the highest-paying platform for UGC creators in the UK 2024. This is largely because YouTube videos are a lot longer than other types of social media content and take the longest to create. Another reason that YouTube content is paid the highest is because it has high conversion rates. Therefore, brands are willing to pay more money for it.

The amount that you can earn from UGC will also vary depending on which niche you decide to go into. Personal finance, technology, and SaaS are some examples of high paying UGC niches. However, fashion, travel, and beauty campaigns can also pay very well. Generally, big brands will have a larger budget than small brands so will be able to pay more for UGC. If you want to maximize your earnings as a UGC creator, it is a good idea to focus on securing deals with big brands.

What Is The Average UGC Creator Salary in the UK?

Most UGC creators in the UK work on a freelance basis and get paid an hourly rate. According to current UGC job openings on Glassdoor, UGC creators in the UK can earn around £50 per hour and the going rate per TikTok video is £150.

The rate that you could earn per hour as a UGC creator depends on the amount of time that it takes you to make each piece of content. Therefore, more experienced creators can expect to earn higher rates.

How to increase your UGC creator salary in the UK 2024

Starting any side hustle is a commitment that only truly pays of once you start making good money. Luckily, there are several ways to increase the amount you earn as a UGC creator in the UK. Here are some tips for raising your UGC creator salary that actually work!

Advertise yourself as a luxury creator: Luxury can increase the value of almost anything including the value of user generated content. A good idea is to promote your side hustle as a luxury UGC creation that specializes in creating content for high-end products and brands. This will attract higher-paying clients.
Offer content packages: Offering content packages is a great way to sell more to potential clients. By offering packages that reduce the overall cost of content, clients will be encourage to buy more than they originally intended to.
Sell your knowledge: There are thousands of aspiring UGC creators who want to know how to become successful. You could use this to your advantage and sell courses or guides to new creators. This is a great way to increase your UGC creator salary on top of your normal income.
Invest in professional equipment: Using professional equipment is the easiest way to level up your content and charge a higher rate. You don’t have to spend hundreds on a camera. However, it is a good idea to buy props, backdrops, and lighting that will make your videos better than other UGC creators’.
Nail your pitch: Most brands are willing to pay a good price for quality UGC creators. However, you will need to convince brands that you are worth their money. The best opportunity to do this is during your initial pitch. Use your pitch to sell yourself by explaining how your content can solve existing problems that they might have. Take time to thoroughly research the brand so that you understand exactly what they might need.

Pros and Cons of Being a UGC Creator in 2024

To help you decide whether or not being a UGC creator is worth it, we have outlined the main pros and cons of being a UGC creator in 2024.

Pros

UGC creators can work from anywhere in the world.
UGC creation is a highly-paid side hustle idea with some creators earning over £5000 per month.
There is currently a high demand for UGC creators.
UGC is a very new field so competition is relatively low.
Creators can receive free products and experiences from brands that they love.

Cons

It can take a while to land your first job as a UGC creator.
Working remotely can be lonely.
Professional filming equipment is expensive and can be a barrier to getting started with UGC creation.

Conclusion

UGC is a very worthwhile side hustle for talented social media creators who want to earn money from their skills. It is possible to earn a full-time salary of around £4000 per month in the UK as a UGC creator. To maximize your earnings and make UGC even more worthwhile, consider targeting luxury brands, investing in professional equipment, and creating a winning pitch.

UGC is passive and most successful creators will work at least part-time hours on their UGC side hustle. Never the less, UGC is one of the highest-paying social media side hustles to start in 2024. For more side hustle ideas and tips, visit The Rich Girl Guide.

FAQs

Yes, UGC is a good idea for social media creators who want to earn extra money in 2023. UGC is an up-and-coming form of socila media marketing with a healthy demandfrom brands. Therefore, it is very easy to start making money from UGC in the UK 2023.
The main cons of UGC for creators are that it can take several weeks to start making any money from UGC. Before you land any paid opportunities, you will need to build a portfolio and reach out to brands. Another downside of UGC is that it is fairly competitive. There are some very talented creators out there which can make it tricky for amateurs to land any jobs.
It is possible to make up to £5000 per month from UGC in the UK 2024. The average reported salary for a UGC creator is $59,000 (£46,500). Most UGC creators charge around £30 per hour.
The main benefits of UGC is that it is a remote side hustle that can be done from anywhere in the world. Also, UGC is highly-paid and can easily replace a full-time income.

At The Rich Girl Guide, we aim to provide realistic and helpful content about online businesses and side hustles. Some of our content may mention potential earnings however, it is important to understand that profit is not guaranteed. The outcome of your online venture will depend on your ability to successfully follow the processes that are required to see results. Not all online businesses and side hustles will be suitable for you. Therefore, you must take time to carefully research different options before investing any time or money.

About The Author

Ruby is the founder of The Rich Girl Guide. She started her first freelance writing business in 2019 and created The Rich Girl Guide to help other women achieve freedom through online businesses and side hustles.

Before starting The Rich Girl Guide, Ruby studied Psychology at The University of Winchester. During her degree, Ruby developed an interest in consumer psychology and went on to work on the marketing teams for successful startups such as Cryptonary and Finixio Ltd.

Her role in marketing gave her first-hand experience in scaling and growing online businesses within the Fintech space.

Ruby started The Rich Girl Guide to provide realistic and helpful information about making money online in a space where there is a lot of misleading content and false promises. Ruby believes in the power of planning and strategy and wants to help other people achieve their online business goals in a way that is realistic, actionable, and sustainable.