10 Ways To Find Products For Amazon FBA in the UK 2024

Last updated: 17/02/2024 Written by: Ruby Layram

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Finding good products is the key to success when it comes to Amazon FBA. Choosing products that have high search volume and low competition will help to drive organic traffic and speed up the process of making your first sale.

However, finding profitable products for Amazon FBA isn’t always easy. To find good opportunities, sellers need to use a mixture of different product research methods that provide insight into market trends, customer search behaviour, and market competition.

In this guide, we take a look at 10 low cost ways to find products for Amazon FBA in the UK 2024.

We tried Amazon FBA ourselves and came across numerous product research tools along the way.

However, not all of them were effective and it took several weeks of trial and error to find methods that actually worked.

For this guide, we have narrowed the options down to the 10 best ways to find Amazon FBA products. We have also spent time reviewing the methods of other successful sellers to make sure that we include the very best tools to use.

1. AMZ Scout free research tool

AMZ Scout is one of the best Amazon product research tools that we found during our research. The tool is highly rated by other sellers and provides everything that you need to conduct in-depth product analysis.

AMZ Scout is a browser extension and research tool that provides insight into:

• Keyword search volume

• Sales estimates

• Verified suppliers

• Number of sellers that are currently selling the products

• Profit calculator

• Historical product performance

The AMZ Scout tool isn’t free. However, the platform does offer a 7-day free trial that can be cancelled at anytime.

The reason that we liked this tool was that it provides everything you need in one place. This will minimize the amount of back-and-forth between different research methods and make the process of finding profitable products quicker.

The main drawback of AMZ is that it comes with a price tag. Plans start from $23 per month.

2. Social media

One of the best free tools to use to find Amazon FBA products is social media.

Social media provides valuable insight into current and emerging trends that could help you to find products with high consumer interest.

There are several ways that you can use social media to find product opportunities.

Trending hashtags

The first method involves using hashtags to find trends. Hashtags such as #trending #amazonfinds and #finds are often used by creators who find new and exciting products.

A lot of the time, products under these hashtags go viral and generate a lot of demand from other social media users.

Influencers

Another way to spot emerging trends is to pay attention to influencers. These creators can have a huge effect on the buying habits of consumers.

If you notice that a high number of influencers are starting to wear or use certain products in their content, it might be a good idea to add these to your watch list.

The Stanley Cup is a great example of a product that recently blew up because of influencer endorsement. Now, sellers are making excellent profits by selling dupes on Amazon.

3. Google trends

Google Trends is a free tool that provides valuable insight into Google search behaviour.

Sellers can use the tool to see whether or not a product has a high search volume. It can also provide information about past performance as well as breakout trends that might be worth adding to your product watch list.

Another useful feature on Google Trends is the related queries tool. This reveals popular queries that are related to the keyword that you searched for. This feature can be very useful for building a product list or finding new products that you didn’t realize had a high search volume.

Start by entering a product or niche into the explore box. Then, scroll down to see the search volume for that term.

If the search volume is consistently high, the product may be worth looking into for your FBA business. You can change the time frame to show results for up to 16 months. The 12-month time frame provides a good overview of search behavior for the past year.

A good search volume is anything over 100 searches per month. You can use the tool to filter out products that have a low volume and therefore, a low likeliness of being searched for.

4. Amazon best sellers page

One of the best platforms to find Amazon FBA products is Amazon itself.

The eCommerce platform provides sellers with a range of tools that can be used to analyze consumer behaviour. One of the best tools is the Amazon best sellers page.

This is a page on the website that reveals what products are currently selling well. These products have high conversions and receive a lot of search volume.

The Amazon best sellers page is a good place to start your product research. However, the products on this page often have high competition. Therefore, it is a good idea to use other tools to narrow down the options that you find.

Also read: 7 ecommerce side hustle ideas

5. Paid research tools

So far, we have discussed a lot of great free tools that you can use to find Amazon FBA products.

Although these tools are a great way to start your product research, free tools can be limited. For this reason, serious FBA business owners may want to consider investing into paid research tools that can be used to gain an edge over competitors.

Some popular paid Amazon research tools include Jungle Scout, Helium 10 and SellerApp. AMZ Scout (that we discussed above) also has a paid version that you can access after the 7-day free trial.

Paid research tools provide information that is not available on free platforms. This includes detailed insight into other sellers on the Amazon platform, increased search volume and performance accuracy, expert training, and access to exclusive Amazon sales data.

It is possible to find Amazon product ideas without using paid tools. However, they are a good way to expand and grow your business and make sure that your efforts are worthwhile.

6. Keyword research tools

Keyword research tools can be used to understand what people are searching for in search engines. Unlike product research tools, these platforms aren’t limited to eCommerce products. Instead, they provide data about everything that is searched for on Google.

If a user searches for a product in Google, the SERP will often display Amazon product listings. Sellers who can get onto this page have a good chance of making sales.

You could use keyword research tools to increase your chance of finding products that could appear in the Google search results.

Platforms such as Semrush and ahrefs offer free plans that provide basic keyword information. This is a great place to start.

Start by typing a product that you are considering into the keywords explorer. From here you will be able to see search volume, keyword difficulty, and search intent.

If a product has ‘commercial’ or ‘transactional’ search intent, it means that searchers are looking to buy products. These are good keywords to target.

Keyword difficulty provides insight into how difficult it might be to appear on the search results page. As a beginner, look for products that have a difficulty below 50. These keywords are easier to rank for which suggests that there is less competition.

Also read: How to start Amazon FBA

7. Market research

If you're an Amazon FBA seller with a substantial social media following, you have a valuable asset at your disposal. Your existing audience can serve as a goldmine of market research for finding potential Amazon FBA product ideas.

You might like: How to start a ghost commerce business

By engaging your followers through polls, questions, and discussions, you can gather valuable insights into their preferences, pain points, and unmet needs.

One effective method to conduct market research using your social media following is by creating polls and surveys. These can be structured to gauge interest in specific product categories, features, or price points.

In addition to polls, directly engaging with your audience through questions and discussions can provide valuable information. You can encourage your followers to share what products they are currently loving as a source of inspiration for your store.

8. Amazon “Most Wished For”

Amazon's "Most Wished For" page is a goldmine for FBA sellers seeking valuable product research insights. This list unveils the products most frequently added to users' wishlists, providing a direct line to the pulse of consumer demand.

For new sellers, this resource is invaluable in identifying prime opportunities to tap into high-demand markets and enhance their chances of success.

The"Most Wished For" page serves as a strategic starting point for FBA sellers, offering a glimpse into products that have already captured the interest and intent to purchase from Amazon’s customer base.

By leveraging this data, new sellers can potentially mitigate the risks associated with untested products and instead focus on items that have already piqued consumer interest.

Furthermore, this insight can be particularly helpful in early-stage product research, providing a foundation for identifying trends, evaluating potential competition, and discovering product categories with promising demand.

Also read: Best dropshipping products with low competition and high demand

9. Amazon Product Opportunity Explorer

The Amazon Product Opportunity Explorer Tool is an invaluable resource for Amazon FBA sellers looking to identify lucrative products.

This powerful product research tool offers comprehensive and current data on market trends and consumer search behavior, empowering sellers to make informed decisions.

By leveraging the tool's insights into search patterns and product trends, sellers can uncover untapped opportunities and identify winning products with high demand and low competition.

Whether analyzing niche markets or pinpointing emerging trends, the Amazon Product Opportunity Explorer Tool equips FBA sellers with the essential data needed to make strategic and profitable product sourcing decisions.

10. Seasonal trends

Another way to come up with winning Amazon FBA product ideas is to focus on seasonal trends that will see a spike in demand around popular gift-giving occasions.

For example, there will always be a high demand for baubles, fairy lights, and wrapping paper around the Christmas period and a similar demand for romantic gifts around Valentine’s day.

A good idea is to brainstorm different seasonal gifts and then use research tools to discover the best opportunities.

Having the right tools is only one step in finding winning Amazon FBA products.

It is also important to understand what makes a good product to sell in 2024. Here is an overview of what to look for when conducting your product research.

High demand

When starting an Amazon FBA business, it is crucial to seek out products with high demand for several reasons.

Firstly, choosing products in high demand increases the likelihood of generating sales and a steady stream of revenue. This is essential for the initial growth of your FBA business.

Additionally, products with high demand often indicate an existing market need, reducing the effort and resources required for extensive product promotion.

Moreover, high-demand products generally have established customer bases, providing a built-in audience for you to target.

Low competition

Seeking products with low competition can offer several advantages. Low competition products are products that are sold by fewer sellers. These products allow new sellers to establish a foothold in the market without facing intense competition from more established brands.

This can make it easier to gain visibility and traction within the Amazon marketplace.

Furthermore, low competition products often present a less saturated market, providing an opportunity to carve out a niche and build a loyal customer base.

With less competition, sellers may also find it easier to rank their products higher in search results, increasing the likelihood of making sales.

Low storage and shipping price

Another major factor to consider when choosing products for Amazon FBA is the cost of storage and shipping. Sellers must pay a fee to the Amazon warehouse for storing their products and must also pay the supplier to ship the products to the Amazon fulfillment centre.

These costs tend to increase in line with the size of the products that you sell. Storage costs can also be higher if the products that you choose to sell are delicate.

To lower your fees as a new FBA seller, try to find products that are cheap to ship and store.

Conclusion

Amazon FBA has helped thousands of sellers to make passive income from the Amazon platform. However, it is difficult to see this success without the right tools and resources.

In this guide, we have taken a look at how to find winning products for Amazon FBA, including the top 10 tools to use and features to look for.

Product research is an essential part of starting an FBA business. The most successful sellers invest a lot of time, and money, into finding products with high demand, low competition, and excellent profit margins.

For the best results, use multiple tools to generate accurate data and gain an in-depth insight into the market. Most sellers use a mixture of free and paid tools to conduct their Amazon product research.

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