How To Become a Freelance Social Media Manager in the UK 2024

Last updated: 20/02/2024 Written by: Ruby Layram

Whether you're looking to start a side hustle or pursue a new career, becoming a freelance social media manager can offer you the freedom to work on projects you're passionate about. In this comprehensive guide, we'll explore the steps and skills required to become a successful freelance social media manager in the UK in 2024.

To create this guide, we spent time carefully researching the strategies that have been followed by successful freelance social media managers. The information presented below is the result of our research.

What is a Freelance Social Media Manager?

A freelance social media manager is a social media expert hired by clients who want to outsource their social strategy and execution. These talented individuals work with multiple companies and clients at a time, providing a range of services to help businesses thrive in the digital landscape.

As a social media expert, a freelance social media manager is well-versed in developing effective social strategies that align with the client's goals and target audience. They have a deep understanding of different social platforms, their algorithms, and best practices, allowing them to create engaging content, schedule and publish posts, and effectively manage communities.

Freelance social media managers also excel in analyzing data and providing insightful reports to measure the success of social media campaigns. They utilize analytics tools to track metrics, identify trends, and make data-driven decisions that further optimize social media performance.

With their extensive experience and expertise, freelance social media managers offer a valuable service to businesses, enabling them to establish a strong online presence, engage with their audience, and drive meaningful results.

Also read: How to become a freelancer in the UK

What Skills Do You Need To Be a Successful Social Media Manager?

After reviewing the stories of successful freelance social media managers, we came up with a list of essential skills that you will need to see results.

To become a successful freelance social media manager, you need to cultivate entrepreneurial skills on top of your social media management expertise. Some key skills include:

• Content Writing: Creating engaging and compelling content that resonates with the target audience.

• Content Creation: Developing visually appealing and shareable content across various social media platforms.

• Community Management: Building and nurturing online communities by engaging with followers and responding to their queries and comments.

• Analysis and Reporting: Monitoring social media metrics and providing detailed analysis and reports to clients.

• Presentation and Sales: Effectively presenting social media strategies and convincing clients of their value.

• Client Relationship Management: Building strong relationships with clients, understanding their needs, and providing exceptional customer service.

• Trendspotting: Staying up-to-date with the latest trends and incorporating them into social media strategies.

• Project Management: Managing multiple projects, deadlines, and teams to ensure timely and successful campaign execution.

• Marketing and Strategy: Developing comprehensive social media marketing strategies that align with clients' business goals.

How to Become a Freelance Social Media Manager in 2024

We spent time researching the success stories of freelance social media managers who have been able to earn a full-time wage from freelancing in 2024. In the following section, we will take a look at the steps involved with starting a freelance social media management business and top tips for success.

Step 1: Setting up your business

The first step to becoming a freelance social media manager is setting up your business. This involves choosing a niche, developing a strategy, creating a brand, and setting up a personal website.

Choosing a niche:

• Define your target market based on industries or types of businesses you're passionate about.

• Research market needs and competitor analysis to identify a unique niche.

• Consider specializing in specific platforms or services to stand out.

Developing a strategy:

• Research the strategies of other successful social media managers to get an idea of what works.

• Map out your strategy an turn it into a step-by-step plan.

• Create a checklist to hold yourself accountable.

Creating a Brand:

• Develop a unique selling proposition that highlights what sets your services apart.

• Design a cohesive brand identity including a logo, color scheme, and visual elements.

• Craft a compelling brand story that resonates with your target audience.

Making a Personal Website:

• Choose a user-friendly website platform like WordPress or Squarespace.

• Create a professional website incorporating your brand elements and showcasing your services.

• Include a portfolio of past work, client testimonials, and a clear call-to-action for potential clients to contact you.

Step 2: Building your portfolio

Building a portfolio is an essential step for any freelancer. You can use your portfolio to showcase your skills when applying for jobs or reaching out to clients which makes it possible to land paid work without experience.

A strong portfolio is essential for demonstrating your expertise and attracting potential clients. Start by showcasing your skills and past work in an organized and visually appealing manner. Include case studies, examples of successful campaigns, and client testimonials to provide credibility and showcase your abilities. Regularly update your portfolio with new projects and achievements to stay relevant in this constantly evolving industry.

As a social media manager, consider using social media to build your portfolio. Not only is this a free way to show your work, it is also a good way to showcase your knowledge of using the platforms.

Step 3: Set your rates

The next step involves deciding how much you will charge, or are will to accept, for your freelance services.

Some open jobs will have a set rate whereas others will ask you to provide an expected rate. It is important to spend time on this step and don’t rush the process. Setting the right rates could be the difference between success and failure.

Consider factors such as your desired salary, business expenses, and industry benchmarks when setting your rates. Research the market and analyze the rates charged by other freelance social media managers to ensure your pricing is competitive and fair. Remember, striking the right balance between attracting clients and valuing your expertise is key.

Industry Benchmarks and Research

When setting your rates as a freelance social media manager, it's important to consider industry benchmarks. Research the current market and analyze the rates charged by other professionals with similar qualifications and experience levels. This will give you an idea of the range you can charge while remaining competitive.

Factors that influence rates

Several factors can influence the rates you can charge as a freelance social media manager. These include:

• Experience: With more experience, you can generally command higher rates as clients value expertise and a proven track record.

• Skillset: Your unique set of skills, such as content creation, strategy development, or analytics, can impact the rates you can charge.

• Client requirements: The complexity and scope of the projects you undertake for clients can affect your rates. Projects with higher demands or tight deadlines may warrant higher fees.

• Market demand: High demand for social media management services can create opportunities for higher rates.

How much can you make as a freelance social media manager?

The average salary for a freelance social media manager in the UK is £32,117 per year. However, during our research we found some freelancers who report earnings of six figures per year,

The amount of money that you can make as a freelance social media manager depends on the amount of work that you can take at one time, the niche that you specialize in, and your experience. Freelancers with more experience and qualifications can often charge higher rates.

Step 4: Finding clients

As a social media manager, there are two ways to find freelance work. The first is to sign up to an online job marketplace or agency through which you will be able to apply for open positions. The second method involves establishing an online presence and then reaching out to potential customers directly.

The first option is better suited to beginners however, by reaching out to customers directly you can often charge higher rates.

The best platforms to find freelance social media management jobs

There are a number of free platforms that you can use to find freelance jobs as a social media manager. These include:

• LinkedIn

• UpWork

• Bark.com

• Indeed

• Fiverr

These platforms are suitable for beginners who don’t mind accepting slightly lower rates. Make sure that the jobs you apply for a freelance because some businesses advertize positions for full-time or part-time employees.

Also read: How to write an effective freelance cover letter

Using social media to find clients

Freelance social media managers can leverage social media to attract potential clients and showcase their expertise. One effective strategy is creating content that resonates with the target audience and demonstrates the unique value they can bring to a client's brand.

Effective content that attracts clients includes case studies, educational content, client testimonials, and examples of your work.

To speed up the process of finding clients through social media, you could also use these platforms to message potential customers directly.

Here are some tips for reaching out to clients effectively:

1. Personalization: Tailor your messages to each potential client to show that you understand their specific needs and challenges.
2. Clear Value Proposition: Clearly communicate how your services can benefit the client and help them achieve their goals.
3. Call to Action: Include a clear call to action in your messages, prompting potential clients to reach out for more information or to schedule a consultation.
4. Engagement: Actively engage with the target audience by responding to comments, messages, and inquiries promptly.
5. Consistency: Maintain a consistent posting schedule to stay top of mind and demonstrate reliability.
By adopting a strategic approach to content creation and messaging, social media managers can effectively use social media to attract and engage potential clients, ultimately leading to new business opportunities.

Becoming a successful freelance social media manager is 2024 involves persistency and a good strategy. Most of the freelancers that we reviewed suggest that having a strong social media presence of your own is also a huge contributing factor.

We are giving out our bullet-proof freelancing strategy FOR FREE so that our readers can start their freelance journey in 2024. To get your free download, message us ‘send me the bullet-proof plan’.

Conclusion

Starting a freelance social media management business can be a rewarding and fulfilling career choice. As a freelance social media manager, you have the freedom to work on projects you are passionate about while enjoying flexibility in your schedule.

To become a successful freelance social media manager in the UK in 2024, it is essential to develop the necessary skills and expertise. This includes honing your content creation, community management, and marketing strategies. Additionally, setting up your business by registering and obtaining the necessary licenses and tax numbers, as well as building a strong portfolio, will establish your credibility in the industry.

Finding clients is crucial for your freelance business's success. Utilize networking opportunities, online platforms, and social media groups to connect with potential clients. Balancing work and life is also essential to maintain your well-being and avoid burnout. Effective time management, setting boundaries, and prioritizing self-care will contribute to a healthy work-life balance.

As the social media landscape continues to evolve, it's important to continuously learn and adapt. Stay updated on industry trends, expand your client base through effective marketing strategies, and always strive for excellence in your work. With determination, perseverance, and a commitment to continuous improvement, you can thrive as a freelance social media manager in the UK in 2024.

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